Sunday, 1 March 2020

Global Marketing Plan-CHEF MAGIC

Global Marketing Plan-CHEF MAGIC
Title, content, and executive summary   10.0 pts
Title page, table of content, and executive summary (synopsis and key aspects of the marketing plan)
Market analysis (Select a country and a product)  10.0 pts
Perform a country screening process with your selected product. Justify why this country is selected in terms of its market size, economic situation, consumer analysis (readiness and demand), culture, and infrastructure (such as physical infrastructure and communication infrastructure if necessary).
Market Strategy - country screening  10.0 pts
Perform a country screening process with your SWOT Analysis, Goals and Objectives SWOT analysis is appropriately provided and justified. Goals and objectives are clear and appropriate.
Market Strategy - target market and positioning  10.0 pts
Target Market and Positioning The target market(s) is appropriately identified and described. A positioning statement for each target market is identified and justified.
Market Strategy - product management   10.0 pts
Product Management The objectives of product management are clearly stated and appropriate. Tactics for managing the product/service/brand are thoroughly and clearly identified and reasoned.
Market Strategy - pricing management   10.0 pts
Pricing Management The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned.
Market Strategy - distribution management  10.0 pts
Distribution Management The objectives of distribution management are clearly stated and appropriate. Tactics for managing distribution are thoroughly and clearly identified and reasoned.
Market Strategy - communication management   10.0 pts
Communication Management The objectives of communication management are clearly stated and appropriate. Tactics for managing communications are thoroughly and clearly identified and reasoned.
Market entry (Entry mode strategy )10.0 pts
Discuss your entry mode strategy and justify your choice.
Writing quality  10.0 pts
Writing quality and Overall professional appearance
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Defining Greatness

Defining Greatness
Leadership can be defined as the art of motivating and inspiring people to a common purpose. Strategic leadership further defines this principle by focusing on specific, intentional, measurable objectives that emerge from mission, strategy, and logistics (our MSL model/strategic leadership cycle). Strategic leaders move their organizations to be extraordinary.
How can an organization define its greatness? It can likely do so in almost anyway that it chooses, perhaps by reaching the one-billion dollar sales mark or by owning a certain market share. An organization’s definition of what it means to be great or to be extraordinary usually connects to its mission (why it exists) and how well it meets its mission. How the leader of the organization motivates and inspires his or her people to achieve the mission is part of the strategic component of strategic leadership.
Select one of the following organizations:
Apple
McDonald’s
Target
Starbucks
Southwest Airlines
eBay
Coca Cola
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It is preferable that no more than two class members create an initial post using the same organizational selection.
Provide a brief (1–2 paragraphs) description of the organization and its current leader.
Additionally, discuss any one of the following bullet point questions (addressing all items in the bullet point you select).
Analyze the factors that make the CEO (or top leader) of your selected organization a strategic leader.
Alternatively, if the leader is not strategic, analyze the factors that support that conclusion.
Evaluate the reasons why the leader might be described as great, or good, or some other descriptor. If the leader is not considered great, what behaviors might elevate his/her leadership to the next level?
How does the organization define its leadership model (e.g., on web pages or organizational publications)? What key words are evident in organizational materials that might reveal its approach to leadership? Evaluate how the model and key words connect to strategic leadership.
Discuss the methods used by the leader to inspire members of the organization to achieve the organizational mission. How do those methods relate to the leadership theories discussed in this week’s lecture? Based on your analysis, which theory seems to most fit the leader?
Evaluate the measurable objectives that the organization uses to determine whether it is great or extraordinary.
If those measures exist, analyze whether the organization is achieving greatness. If those measures don’t exist, what measures might be used to determine greatness for the organization?
The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.
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Excellent Strategic Management Showcased: Priceline.com Inc

Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:
?  What are Priceline’s internal strengths and weaknesses?
?  Who are Priceline’s competitors?
?  Do you see Priceline’s strategy as effective or ineffective? Why?
Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.
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interview a leader of an organization to obtain knowledge and insight into ethical leadership

interview a leader of an organization to obtain knowledge and insight into ethical leadership.
The primary source of data collection for this qualitative study is an interview conducted
asynchronously by e-mail in the virtual environment or a face-to-face interview.
Description of the Assignment:
Refer to what your instructor wants you to do and/or to submit, as detailed below in the Deliverables section.
Include the real-world (authentic) situation, type of task to be accomplished, and the sorts of higher-order thinking (analysis, reasoning, critical thinking, etc.) that were requested and/or shared throughout your course thus far.
Deliverables
Write an 8 – 10 page qualitative research paper (similar to what you would read in a case study) on ethical leadership based on your interview.  You will need to include a minimum of 5 outside references from scholarly material, including your assigned textbook and articles.  It is required that you cite both within your text and on your reference page in APA 6th Edition format.
STEP 1:
Please consider posing the following questions to the leader who you are interviewing:
What is the difference between a manager and a leader?
How are ethics and leadership related to each other? (CLO-2)
How does the consideration of ethics impact your decision making? (CLO-3)
How does corporate culture including social responsibility impact ethics and ethical decision making? (CLO-6)
Can you give examples of how ethics effect areas of your organization such as marketing? (CLO-9)
Please consider these additional questions when you are formulating your paper:
As a manager (either currently or in the future) do you see yourself implementing these items in your career?  Why or why not? (CLO-2, 3, 6, 9)
What recommendations would you make to the client? (CLO-2, 3, 6, 9)
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The CIO of your organization has asked you to create a 4- to 6-page risk management and mitigation plan for security vulnerabilities

The CIO of your organization has asked you to create a 4- to 6-page risk management and mitigation plan for security vulnerabilities.
Select five vulnerabilities and align associated risks to a risk management framework, such as NIST SP 800-37.
Include the following:
Consider the potential vulnerabilities or threats facing the organization.
Describe the risk each vulnerability or threat would have on the organization in terms of its people, network, data, or reputation.
Explain each risk's impact on the organization.
Provide defined mitigation for each vulnerability, such as an incident response plan, disaster recovery plan, or business continuity plan. Give a defined reason why a vulnerability or threat would not be mitigated, such as the use of a different risk control strategy, if appropriate.
Description Scenario: The Stevens Company is converting the SQL Server database to the Oracle database. Using the sample below create a 1- to 2-page Risk Information Sheet in  Microsoft® Excel® for at least five risks that might be encountered during the conve...             
Format your citations according to APA guidelines.
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How is natural selection related to environmental factors? How can selective pressures change? Give an example.

How is natural selection related to environmental factors? How can selective pressures change? Give an example.
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Explain how two parents who do NOT express a particular trait in their phenotype can nevertheless produce children who express the trait

Explain how two parents who do NOT express a particular trait in their phenotype can nevertheless produce children who express the trait. Give an example of a specific trait or disease where this could occur.
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