Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: 1) the overall segmentation strategy 2) characteristics of the segment(s) you might choose as the target market 3) why the target market(s) is/are attractive 4) your positioning strategy.
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