identify the ethical dilemma in a given case

identify the ethical dilemma in a given case To assess your ability to:• identify the ethical dilemma in a given case• provide solutions for an ethical dilemma?Action Items1. Read the description of the difference between an ethical problem and an ethical dilemma. http://everyday-ethics.org/2008/08/the-structure-of-ethics-problems-vs-dilemmas/2. Read the case of an ethical dilemma in a professional context provided by your instructor.3. Create a Word document, in which you will:a. Identify what ethical dilemma is in this case.b. How would you solve this dilemma? You may either use paragraph style or bullet lists to describe your solution.c. Identify the relevant theories, perspectives, and specific ethical concepts from this case.4. Post the ethical dilemma you identified as well as your solution, theory, and perspective you applied to your class Section Resources, "Ethical Dilemma" by Thursday.5. Respond to other classmates' postings by Sunday.?Submission Instructions1. Post your answers to class Section Resources.2. Submit your Word document to the class Drop Box, which can be accessed from the Communications menu on your course3. Website before Thursday of this week.The CaseCharlie owns a small advertising company specializing in creating ads for web-sites.  His clients are primarily small to medium-sized retail businesses.  One Tuesday morning a sales VP from a national snack-food company calls to request a consultation.  The representative wants to get a mock up and estimate from Charlie for a series of ads for local pages and sites, but she suggests the possibility of an international campaign if the ads are successful.  For Charlie, this may be the opportunity of a lifetime.  Almost overnight his small firm could have world-wide exposure and potentially attract larger client organizations.Everything goes smoothly until Charlie’s team meets with the snack food company’s advertising staff.  As they are discussing the general themes of the ad campaign, Charlie states in passing that he is grateful to be working with a corporation of such integrity.  He mentions company materials describing the dedication to producing “top-quality snack foods that promote the health of our customers.”  One of the senior staff members laughs out loud and says Charlie shouldn’t put too much faith in the company brochures.  “Let’s just say that our snacks probably won’t hurt you if you’re living a healthy lifestyle.  There are worse choices out there in the vending machines.”  When Charlie presses the group, one person admits that the company’s health claims are unproven and most likely exaggerated.Charlie considers the situation later on the drive home.  This ad campaign is a great opportunity, but he knows that the company will insist on including its tag-line health claims, which are apparently untrue.  He realizes he would be helping the company deceive potential customers, maybe even resulting in serious health problems for the more zealous snack fans.  People could become ill from the product.  On the other hand, advertisers aren’t really responsible for the false claims of their clients, right?  What would you do?This is the books citation Goree, Keith (2007). Ethics in the workplace. (2nd edition). Ann Arbor, MI: Thomson South-Western. ISBN: 538443952

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