Stakeholder engagement - A Kellogg's case study

Stakeholder engagement - A Kellogg's case study
Introduction to Organisation:
The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition through providing consumers with a wide variety of food products. Kellogg’s market leading position and reputation is built on its commitment to ethical business practices and its values-based culture. Business values identify the beliefs that the company holds to be the most important. These values then guide decision making and shape the way the organisation behaves. For Kellogg’s, these are referred to as K-Values. Kellogg’s K-Values guide the way the company interacts with all of its stakeholders. Stakeholders are individuals, groups and organisations that have an interest in the decisions a company makes and the products that it produces. They also, depending on their power, affect how businesses perform. Kellogg’s products are manufactured in 18 countries and are sold in more than 180 countries. This means Kellogg’s has to manage its relationships with a variety of stakeholders around the world. The diagram identifies Kellogg’s key stakeholder groups.
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CONTEXT, PROBLEM SCENARIO & REQUIREMENTS:
For this assessment you may select a project/program of the organisation from the case study or a project/program of an organisation of your choice. The hypothetical situation is that you work for that organisation and you are required to prepare a plan for stakeholder engagement which will highlight to areas which are effective communication with stakeholders and ways of facilitating commitments made to stakeholders. For the plan you are required to research about the industry, examine and analyse the possible stakeholders for the business, make effective stakeholder engagement and interaction plan. You are expected to do your own external secondary research as you will need to identify the internal and external stakeholders, identify engagement models and their benefits and application.
Stakeholder Analysis for Effective Engagement (15 Marks)
Based on the above identified stakeholders, prepare a stakeholder matrix where the two variables are level of influence of stakeholder and importance of the stakeholder to the program (refer to lecture notes in E-Learning).
You are also required to highlight:
• Objective of stakeholder matrix
• Method of analysis
• Strength and weakness of this matrix
• Tools and time required to prepare the matrix
• Use and outcome of the matrix (such as can help develop action plan)

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