What variables need to be considered while developing a list of potential countries?

From the real national market, select any companyof your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
Questions:
1. What variables need to be considered while developing a list of potential countries?
2. Describe the four steps a firm should take when it is considering going global.
3. Discuss at least three challenges that a company may face in the early period of expansion.
4. Describe the three main categories of market entry strategies.
Instructions for the students
• This assignment is an individualassignment.
• Justify your answers, with the help of course materials, Text Book, Online resources.(See the course materials of Ch-5)
• The choice of the company and the selection of countries must be based on referenced information.(Why did you select the country and the company?)
• All students are encouraged to use their ownwords.
• Referencing is necessary and student must apply APA Referencing Style.
• Submit your Answers using the same format.

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