To compare themes generated from popular music lyrics using inductive content analysis.
Instructions:
1. Read the Qualitative Research lecture slides found on Canvas.
2. Choose a musical genre and at least 3 artists from that genre.
3. Conduct open coding by generating at least 10 “themes” that appear in the lyrics. For example, “love and heartbreak” is a theme often seen in classic rock music. Themes are more than just one word, use phrases.
Conduct axial coding by examining relationships between the themes. For example, “love and heartbreak” is often associated with “alcohol use to deal with problems”. Generate at least 5 relationships that you seen between themes.
Conduct selective coding by seeing if the themes/relationships generated in step 4 above are seen in another genre of music.
List at least 5 similarities and differences in your new genre.
Write a two page summary of your results. In your opinion, how effective was content analysis in learning more about lyrics as a cultural artifact? Please submit one document with the above worksheet and your summary to Canvas.
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