Wednesday, 4 October 2017
The National Airline Carrier in your Country – An international route or the international brand generally
The National Airline Carrier in your Country – An international route or the international brand generallyMarketing Plans commence with a thorough current Situational Analysis. A marketing situation analysis presents data on the company, the target market, product, distribution, competition and the macro environment. It is synthesized to identify the major strengths, weaknesses, opportunities and threats (SWOT) facing the company / product line and to highlight emerging issues. The National Airline Carrier in your Country – An international route or the international brand generallyYou just need to finish these 4 parts:• 1,Introduce the report • 2, Overview and analysis of the company/ product line. Briefly describe the company and• the product and then analyse the company in terms of Resources including management and staff expertise, corporate culture, financials; Uniqueness; and the Current Marketing Mix to identify its Strengths and Weaknesses3, The Macro environmental situation gives a brief summary of broad trends that bear on the product line’s future. 4, after summarizing the current market situation, you should identify the strength weaknesses, opportunities and threats facing the company / product line. Assessment Criteria Weighting Introduction: Briefly overview all the elements of the report / 3 Company & Product Overview and analysis: Clearly defined and delimited /10Macro environmental Situation: Brief summary of broad trends that may bear on product line. /8 SWOT: Summarise the key issues. /5Report Format Suitable structure and headings Format (12pt font, 1.5 spacing, 2.5cm margins) In text citations and Reference List (APA Style) Writing – clear, easily read Language – spelling, grammar, punctuation
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