Tiger Beer is a European-style lager; brewed using only the finest natural ingredient. Launched in 1932,

Tiger Beer is a European-style lager; brewed using only the finest natural ingredient. Launched in 1932, Tiger Beer is the flagship brand under Asia Pacific Breweries (APB) in Singapore. You are the marketing manager for APB.

? Perform a situation analysis for your brand.

? Using the situation analysis, identify and explain the opportunities and threats facing your company

? In what ways, if any, can you try to establish a long-term relationship with your customers?

? Complete the SWOT analysis. 

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