Business analytics can provide a significant benefit to organizations

Business analytics can provide a significant benefit to organizations. If the organization utilizes business analytics and analyzes the data correctly, they will be able to make informed decisions that will benefit the organization in many ways. They could use it to make decisions to address not only short-term company goals but also long-term strategic planning. 
Using the Argosy University online library resources and the Internet, research two businesses within the same industry; one that utilizes business analytics and one that does not. Select at least 2 scholarly sources for use in this assignment. 
Respond to the following questions:
Compare and contrast the two companies in terms of their use of business analytics to improve their position in the industry. You may select an organization you currently work for or one that you worked for in the past.
Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals.
Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.

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