companies (Airbnb, Netflix, EasyJet), and using a range of publicly available resources,

choose one of the following
companies (Airbnb, Netflix, EasyJet), and using a range of publicly available resources, to prepare a report to inform the development of an innovative product, service or process that extends, transforms (or even disrupts) some part of that company’s activities. Prepare your report along the following lines: (a) company background; (b) description of current products/activities; (c) your product/service overview; (d) what problems does your product/service is to address or solutions to offer; (e) what advantages does it have compared to analogue products in the market; (f) how does it fit the company’s current product/service portfolio, and is expected to
benefit its future performance.

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