Sunday, 1 March 2020

Global Marketing Plan-CHEF MAGIC

Global Marketing Plan-CHEF MAGIC
Title, content, and executive summary   10.0 pts
Title page, table of content, and executive summary (synopsis and key aspects of the marketing plan)
Market analysis (Select a country and a product)  10.0 pts
Perform a country screening process with your selected product. Justify why this country is selected in terms of its market size, economic situation, consumer analysis (readiness and demand), culture, and infrastructure (such as physical infrastructure and communication infrastructure if necessary).
Market Strategy - country screening  10.0 pts
Perform a country screening process with your SWOT Analysis, Goals and Objectives SWOT analysis is appropriately provided and justified. Goals and objectives are clear and appropriate.
Market Strategy - target market and positioning  10.0 pts
Target Market and Positioning The target market(s) is appropriately identified and described. A positioning statement for each target market is identified and justified.
Market Strategy - product management   10.0 pts
Product Management The objectives of product management are clearly stated and appropriate. Tactics for managing the product/service/brand are thoroughly and clearly identified and reasoned.
Market Strategy - pricing management   10.0 pts
Pricing Management The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned.
Market Strategy - distribution management  10.0 pts
Distribution Management The objectives of distribution management are clearly stated and appropriate. Tactics for managing distribution are thoroughly and clearly identified and reasoned.
Market Strategy - communication management   10.0 pts
Communication Management The objectives of communication management are clearly stated and appropriate. Tactics for managing communications are thoroughly and clearly identified and reasoned.
Market entry (Entry mode strategy )10.0 pts
Discuss your entry mode strategy and justify your choice.
Writing quality  10.0 pts
Writing quality and Overall professional appearance

No comments:

Post a Comment